Voice Value-Added Service Products

Personalized Ring Back Tone Platform (PRBT)

With EB's PRBT platform, traditional dull ring back tone can be replaced by a melodious music, a warm greeting, or a humorous dialogue.

• Deployed in 8 provinces in China with over 30 million active users* . 
• Providing multiple new features continuously, such as RBT DIY, RBT voice pick-up, RBT plus, RBT music box, RBT coupon, RBT copy, RBT downloading and RBT presence etc. 
• Supporting various networking modes including IN mode, MSC mode and hybrid mode. 
• Supporting all telecom networks including GSM, CDMA, PSTN and PHS 
• Able to upgrade smoothly to support 3G/NGN platform

Multiple BackGround Music Platform (MBGM)

With EB's MBGM service, your talk can be surrounded with a pleasing music just as if you were in the coffee bar.

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• Subscriber can flexibly customize music or tones for particular time or holidays, and create personal music box. 
• During the talk, the calling party can start/stop playing, change music, and adjust the volume with keystroke. 
• MBGM platform supports multiple networking modes as IN mode and independent platform mode. 
• Supporting all telecom networks including GSM, CDMA, PSTN and PHS. 
• Able to upgrade smoothly to support 3G/NGN.

Color Ring tone Downloading Center (CRDC)

With EB's CRDC, user is able to get a piece of favorite music and set it as his ring tone with a single press on keypad. 

• An integrated downloading center providing fast downloading of digital products such as logo, screensaver, application software and Java games. 
• Open to all users, no matter whether they are PRBT subscribers or not. 
• Supporting multi-media music and wireless downloading. 
• Automatic recognition of user's device profile and match of appropriate music format.

Voice Value-Added Service Platform (VAP)

As an open platform, EB's VAP enables a SP to provide its services in a operator's overall network with a single access to the operator's any branch and balance with the operator at any branch, which both cuts down SP's business cost and helps the operator to manage SPs more effectively, It also provides better, safer and more reliable operation environment for flexible voice value added services. 

• Extending value chain of voice value-added services with open VAP, helping to bring more SPs into this industry and providing more and better services. 
• Supporting VXML2.0. 
• Able to integrate with Internet, providing not only legacy voice services as songs on demand, voice information, voice calls and voice chatting, but also new Internet services as streaming audio and voice BLOG. 
• Unified voice portal, which can be adjusted dynamically according to the different voice services and the need of service promotion. 
• Flexible and complete charging, supporting three charging modes as by duration, by number of using and by content, also with support of service packages as monthly fee and maximum fee. 
• Providing various voice and data services which use voice as the operator of information, with complete media processing capability including voice record and play, TTS, ASR, conference bridge and streaming media.

Voice Service Management Platform (VSMP)

VSMP provides a unified management to various voice service platforms including VAPs. With an open and standard interface, it can manage subscribers, SPs, services, ordering and charging at a single point. 

• Provision of ordering authentication, charging information management, customer complaining management, customer care system, resource management of voice service platforms, statistics and analysis of service data. 
• Management of various voice service platforms, including VAPs, SPs and their services, service users, service tariff, and service ordering, providing open and standard interface.. 
• Streamlined service launching management, covering whole service lifecycle including service subscription, auditing, testing and loading.

PTT Over Cellular(POC)

EB's POC platform provides functions of one press to talk, multiple party conversation and instant messaging, with good voice quality regardless of distance. 

• User is online in real time, able to talk immediately with a keystroke. 
• Roaming is supported. User can talk anywhere covered by the mobile network. 
• Functions of instant messaging are supported such as friend list, group setting, status modification, presence indication and sending of instant messages. 
• Both one to one communication and group communications are supported. 
• Both answering through manual operation and automatic answering are supported 
• Don't Disturb Service is supported. 
• It can be expanded easily to support Push-to-X services such as Push-To-File and Push-To-Video.